Willa has big, bold ideas about how the world should look. Born into a family of fashion entrepreneurs, creativity is in her DNA. Although she followed in her parents' footsteps and started her career in fashion, she soon fell out of love with the shallow side of the industry. 

After learning about the ugly and exploitative backside of fashion, Willa asked herself ‘how can I help work towards a more sustainable fashion industry? With 10 years of experience in fashion and another 10 years in sustainability she believes she can play a role in bridging the gap between these two industries. 

Her motto? Ethics + Aesthetics. 

Willa believes when finding a balance between these two aspects, one will find the solutions.