LET’S TALK… SUSTAINABLE FASHION MYTHS WITH WILLA

Chapter Friday

Whether you’re an eco princess or not, it’s good to be aware of the fact that the fashion industry is the most polluting business in the world – second to oil. Did you know it can take more than 20,000 liters of water to produce 1 kg of cotton, equivalent to one t-shirt and a pair of jeans?

That said, sustainable fashion brands try to tackle the fast fashion industry and these they’ve become more and more popular these days, ranging from luxury to high street brands. In other words, it’s never been easier for us to shop responsible and environmentally friendly styles. Today, we’re talking sustainable fashion with Willa Stoutenbeek (34), owner of W.Green, a branded communication agency with a focus on sustainable fashion & lifestyle, based in Amsterdam. Willa: “My goal is that W.Green will be obsolete by 2025.

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