Fashion has always been a big part of Willa’s life. With two parents working in the fashion industry, she started her career at some of Amsterdam’s most respected fashion brands. It was only a matter of time before she knew that sustainability was her true calling. With more than 10 years of experience, Willa is drawn to conscious fashion brands with genuine intentions at their core. Brands that embody everything she loves about fashion, while also contributing to a positive change in the world. 

Willa her mission is to be at the forefront of helping these brands. Therefore she started W.Green, a branding & communications agency celebrating strong ethical values and holistic working practices. With a strategy firmly grounded in honesty and transparency, Willa has the vision to help solve fashion’s most important sustainability challenges.

In her drive to shift sustainable fashion from niche to norm, Willa’s work is featured in the Dutch editions of Vogue, Glamour, ELLE, Marie Claire, Grazia and Happinez. She has been nominated for the Marie Claire Sustainable Award and she won Glamour’s prestigious Woman of the Year – For a Better World Award. She is a regular guest on podcasts and in 2013 gave a TEDtalk on sustainable fashion being a collective responsibility. To find out more about Willa’s public speaking background, click here

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